Meet the Founder

Dr. Naila Hina Ansari, MBBS, DRCOG, DCH, MRCGP

NHS GP | Healthcare Leader | 25+ Years Experience

Her Story

Her Impact

From Medicine to Housing

Dr. Ansari's 25-year career spans the NHS, corporate health leadership, national diagnostics innovation, and healthcare strategy. Her work has focused on protecting vulnerable people and improving health outcomes.

Her frontline GP work revealed the critical link between health and housing—patients could not stabilise their health without safe, suitable homes. This led to the foundation of Latitude Croydon in 2015.

Career Journey

25+ years of healthcare leadership and innovation

1991-1995

Medical Training

West Middlesex University Hospital

Training in paediatrics, obstetrics, general medicine, emergency care, and women's health. Early experience in complex, high-pressure clinical environments.

1995-1997

NHS Pilot - Valley Park Health Living Centre

Croydon

Established one of the NHS's first integrated primary care pilots in Croydon, serving over 2,000 new social housing units. Built a GP practice from a temporary facility into a fully integrated Health Living Centre.

1997-2001

Occupational Health Director

Marks & Spencer

Oversaw health and safety for 50,000 employees. Provided clinical governance to the Board.

1998-2001

M&S + DuPont Venture Capital Health Pilot

Marks & Spencer

Designed M&S's first venture capital healthcare initiative with DuPont USA. Delivered integrated health services through retail stores—an early wellness-in-retail model.

2001-2014

National Occupational Health Provider

IKEA UK

Designed and delivered the national occupational health framework for IKEA UK, serving 6,000 employees. Reduced health-related staff absence through comprehensive policy and risk management.

2007-2016

General Practitioner & Vice-Chair

Croydon CCG

NHS GP serving 3,000 patients. Pioneered digital services, advanced telehealth adoption, and modernised primary care.

2008

HSJ Award - Community Diagnostics

NHS

Led the UK's first community diagnostics model, bringing ultrasound, echocardiography, and MRI into GP practices. Created a new interface between primary and secondary care.

2015

Founded Latitude Croydon Ltd

Latitude Croydon

Founded Latitude Croydon to address a critical need: accessible, safe housing for vulnerable individuals living in unsuitable or inaccessible accommodation.

Recognition & Awards

Property Week Woman of the Year 2025

Residential/Development Management

NHS HSJ Award

Community Diagnostics Innovation

Today

Under Dr. Ansari's leadership, Latitude Croydon has become one of London's largest providers of accessible and adapted accommodation.

The company maintains the values from her medical career: integrity, clinical safeguarding, and compassion.

Support Acts

Our people are our advantage

We are a privately managed business with a fully aligned team who share common values. Our association with the NHS has had a deep impact, with compassion at the heart of everything we do. Underpinning our strength is our Founder, who provides strategic direction and leads the team. She is supported by the Piers and Shez, who in turn are supported by many others, from tradesmen, property managers and support staff, who have worked tirelessly to make the business run efficiently. It is no small admission to say that our success as a landlord is due in part to the strength of our team at Latitude Croydon.

Shez

Shez

Operations

Manages tenant liaison, financials, compliance, and property operations. Oversees tenancy administration, resident welfare coordination, and ensures regulatory compliance across all accommodation.

Mathematics graduate from the University of Bristol with experience in venture capital and fund management at Bank of New York Mellon. Brings institutional financial expertise to accessible accommodation management.

Piers

Piers

Operations

Oversees operational matters including planned maintenance, repairs, engineering, and contractor management. Manages resource allocation and ensures operational efficiency across all properties.

Engineering graduate from the University of Oxford with expertise in AI and data management. Previously founded an EdTech startup, bringing technical innovation to property operations.