Dr. Naila Hina Ansari, MBBS, DRCOG, DCH, MRCGP
NHS GP | Healthcare Leader | 25+ Years Experience
Her Story
Her Impact
From Medicine to Housing
Dr. Ansari's 25-year career spans the NHS, corporate health leadership, national diagnostics innovation, and healthcare strategy. Her work has focused on protecting vulnerable people and improving health outcomes.
Her frontline GP work revealed the critical link between health and housing—patients could not stabilise their health without safe, suitable homes. This led to the foundation of Latitude Croydon in 2015.
Career Journey
25+ years of healthcare leadership and innovation
Medical Training
West Middlesex University Hospital
Training in paediatrics, obstetrics, general medicine, emergency care, and women's health. Early experience in complex, high-pressure clinical environments.
NHS Pilot - Valley Park Health Living Centre
Croydon
Established one of the NHS's first integrated primary care pilots in Croydon, serving over 2,000 new social housing units. Built a GP practice from a temporary facility into a fully integrated Health Living Centre.
Occupational Health Director
Marks & Spencer
Oversaw health and safety for 50,000 employees. Provided clinical governance to the Board.
M&S + DuPont Venture Capital Health Pilot
Marks & Spencer
Designed M&S's first venture capital healthcare initiative with DuPont USA. Delivered integrated health services through retail stores—an early wellness-in-retail model.
National Occupational Health Provider
IKEA UK
Designed and delivered the national occupational health framework for IKEA UK, serving 6,000 employees. Reduced health-related staff absence through comprehensive policy and risk management.
General Practitioner & Vice-Chair
Croydon CCG
NHS GP serving 3,000 patients. Pioneered digital services, advanced telehealth adoption, and modernised primary care.
HSJ Award - Community Diagnostics
NHS
Led the UK's first community diagnostics model, bringing ultrasound, echocardiography, and MRI into GP practices. Created a new interface between primary and secondary care.
Founded Latitude Croydon Ltd
Latitude Croydon
Founded Latitude Croydon to address a critical need: accessible, safe housing for vulnerable individuals living in unsuitable or inaccessible accommodation.
Recognition & Awards
Property Week Woman of the Year 2025
Residential/Development Management
NHS HSJ Award
Community Diagnostics Innovation
Today
Under Dr. Ansari's leadership, Latitude Croydon has become one of London's largest providers of accessible and adapted accommodation.
The company maintains the values from her medical career: integrity, clinical safeguarding, and compassion.
Our people are our advantage
We are a privately managed business with a fully aligned team who share common values. Our association with the NHS has had a deep impact, with compassion at the heart of everything we do. Underpinning our strength is our Founder, who provides strategic direction and leads the team. She is supported by the Piers and Shez, who in turn are supported by many others, from tradesmen, property managers and support staff, who have worked tirelessly to make the business run efficiently. It is no small admission to say that our success as a landlord is due in part to the strength of our team at Latitude Croydon.

Shez
Manages tenant liaison, financials, compliance, and property operations. Oversees tenancy administration, resident welfare coordination, and ensures regulatory compliance across all accommodation.
Mathematics graduate from the University of Bristol with experience in venture capital and fund management at Bank of New York Mellon. Brings institutional financial expertise to accessible accommodation management.

Piers
Oversees operational matters including planned maintenance, repairs, engineering, and contractor management. Manages resource allocation and ensures operational efficiency across all properties.
Engineering graduate from the University of Oxford with expertise in AI and data management. Previously founded an EdTech startup, bringing technical innovation to property operations.