Privacy Policy

• Residents and prospective residents

• Customers and prospective customers

• Guests and prospective guests

• Our business clients and their personnel

• Visitors to our websites

• Applicants for job opportunities

• We are committed to safeguarding the privacy and security of your information

• We will only collect and use your information where we have lawful legitimate business reasons to do so

• We will not ask for more information than we need for the purposes for which we are collecting it

• We will update our records when you inform us that your details have changed

• We have implemented and adhere to information retention policies relating to your information

• We will ensure that your information is securely disposed of at the end of the appropriate retention period

• We observe the rights granted to you under applicable privacy and data protection laws

• We will ensure that queries relating to privacy issues are promptly and courteously dealt with

• Our staff are trained on their privacy obligations

• We will ensure there are appropriate measures in place to protect your information regardless of where it's held

• Personal contact details such as name, title, home address, email address, telephone number

• Other personal details such as gender, age, date of birth, place of birth, nationality, country of origin, marital status, child status, rental budget, property preferences, move-in date, lease term, and vehicle registration numbers

• Work contact details such as employer name, work address, job title, email address, telephone number

• Government-issued identifiers such as passport, national insurance number, driver's licence, visas, right to rent status

• Financial details such as bank account details, payment card details, credit scores, account debt, deposit information, payment history, guarantor information

• Online identifiers such as Cookies, IP Address, chat bot conversations

• Sensitive personal data such as health conditions (when required to plan appropriately to enable the delivery of appropriate, safe and respectful levels of service)

• Criminal offence data if and when supplied by third parties such as referencing agencies or directly by the person themselves

• Social media content if provided by you

• User account details such as username, password (encrypted), security questions

• Contact and marketing preferences

• Job applicant details such as CVs, cover letters and supporting documents

• Photos, video files (such as CCTV coverage) or documents

• Telephone call data and SMS/IM messages

• To respond to enquiries about our company or services from you [Legitimate interests]

• To provide products and services to you [Legitimate interests]

• To communicate with you about the services [Legitimate interests]

• To market, promote and drive engagement with existing or potential services [Consent]

• To personalise and customise your experience [Legitimate interests]

• To provide customer support and account management [Legitimate interests]

• To identify you and ensure the safety and security of your data [Legal obligation, Legitimate interests]

• To comply with client or third-party contracted requirements [Contract, Legitimate interests]

• To protect our legitimate business interests and legal rights [Legitimate interests]

• To report on and analyse the performance of our portfolio [Legitimate interests]

• To develop our business and build a better understanding of what our customers want [Legitimate interests]

• For research and development purposes [Legitimate interests]

• To help protect you against fraud or other criminal activity [Legitimate interests]

• To comply with any legal or regulatory obligations [Legal obligation, Legitimate interests]

• To respond to any law enforcement agencies [Legal obligation, Legitimate interests]

• To respond to any data access requests from you [Legal obligation]

• Latitude Croydon uses a multi-data centre infrastructure cloud hosting service for all personal information we collect

• Access to our network and apps is controlled by an enterprise level 2 Factor Authentication solution

• Our websites have up-to-date SSL certificates that provide robust authentication and encryption

• We restrict access to personal information so that only controllers and processors of the data that need it for legitimate business purposes have access to it

• We also have data use policies and training in place to ensure all our staff are responsible for your data and understand their obligation to protect it

• Sign-ups for news offers or marketing campaigns – No longer than 5 years from the point you last expressed an interest

• Personal Information related to Enquiries and Services – No longer than 6 years from the point of your last enquiry or order

• Billing – No longer than 6 years from the point of billing of your last invoice

• Account Information – As long as your account is active and a reasonable period thereafter

• Client contracts – As specified in our contract with corporate clients

• Job Applicant details – No longer than 1 year for unsuccessful candidates

• Other files and emails – No longer than 6 years unless identified as business critical

• Complaints – No longer than 6 years from closure

• Telephone call and SMS/IM data – No longer than is required for quality, training or legal reasons, or 1 year, whichever is greater

• Processing payment or refund transactions

• Providing customer service, marketing, infrastructure, financial, audit, operational or technology services

• Personalising our service and making it work better

• Carrying out tenancy-related services such as referencing or deposit protection

• Carrying out fraud and credit checks and collecting debts

• Analysing and improving the information we hold

• Running surveys

• Complying with legal, regulatory or law enforcement requirements

• Quality and training purposes

• The right to be informed

• The right of access

• The right to rectification

• The right to erasure

• The right to restrict processing

• The right to data portability

• The right to object

• Rights related to automated decision-making and profiling